Taylor Swift’s engagement….I mean, it’s the hottest engagement of the year. Travis Kelce has proposed to Taylor Swift, and I am straight at my computer, talking about it, less than 24 hours from it being posted to their Instagrams. A post which currently has 27 million likes and 9.4 million shares (wow!!). Even Google is letting off gold streamers when you type either of their names into the search engine!
While headlines are buzzing about the size of the ring and which celebrities have commented, I’m more interested in what this means for our world. The world of weddings. Because make no mistake, this marriage will shape trends like no other.
We need no introductions to this couple. Taylor Swift, popstar icon, and Travis Kelce, American footballer and podcaster (which Taylor has appeared on!) have been dating dince 2023 – so quite recently really. They first met when Taylor performed at the stadium where Travis plays. Why is everyone talking about this wedding so much? Because she isn’t just a singer, she is a cultural phenomenon, and her fan base (swifties!) is huge. So anyone who would ever date her is of course also going to be thrown straight not the limelight, whether they were or weren’t previously.
So how will Taylor Swift’s engagement shape the industry? And what does this mean for weddings? Together, they’ve become one of the most talked-about celebrity couples in the world. And now, as they head towards marriage, their wedding is set to be the cultural moment of the decade.
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Global Trendsetting
Taylor Swift’s engagement will (hopefully) lead to a wedding, and whatever they decide to do, this day will shape trends across the globe. I, as a wedding planning and being in the industry for 15 years, really hope that their wedding includes things we haven’t seen at, or don’t usually see at, weddings, which will then become new trends. There are so many big trends at the moment – brides in black dresses, frilly cakes with a cherry on top, champagne towers – and now it’s time to mix it up! And I feel this wedding will do exactly that.
Taylor Swift’s Dress!
This dress will be the dress of not just the year. It will be talked about for years, and will really set trends for how brides dress in future weddings. We will see a surge of brides wanting a similar style and fabric. Bridal boutiques everywhere will be chomping at the bit to stock a similar style wedding. It may even bring seamstresses to the forefront who make dresses from design, instead of off the rail, while the industry catches up. Whoever designs this dress is probably already, or will become, a household name.
Venue And Location Influences
Whether they choose to stay in America, or opt for a European wedding, this day will put whatever location they choose on the map. This will set the trend on whether people stay home for their wedding (if they choose America) or opt for a destination wedding (if they go elsewhere). It will also set the trend for the style of venue they choose, as well as time of year. (Oh guys, let’s see a stunning winter wedding!) It will also be interesting to see whterht they stick with a one day, American structured, celebration, or if they have a multi-day celebration, and what those days will include. Perhaps beach parties, extravagant brunches, or a laid-back party the night prior – all of these will shape the style of future weddings
Setting The Tone For Future Generations
Not only will this wedding impact the couples who will be planning their weddings or getting engaged around the time that they get married, but it will also set the tone for the future of weddings. Taylor Swift’s supporters is a diverse age range, but her largest fanbase are Gen Z, who are 13-28. Whatever Taylor Swift does for her wedding will stick with this generation and will be in the forefront of their minds for when they get married in years to come. This wedding could really shape the future. So come on Taylor, let’s see a big extravagant wedding please! No small, intimate wedding that you keep private! There is a lot of talk over recent years of, why would you spend so much money on a wedding? And don’t get me wrong, a lot of couples see past the money. But I hope that this turns this negative perception of weddings around for future generations.
The Swiftie Effect
Swifties are known for celebrating every Easter egg, lyric, and outfit change. Don’t be surprised if we start seeing couples nod to Taylor and Travis’s wedding in subtle ways, whether it’s “Eras” inspired colour palettes, cocktails named after favourite songs, or vow lines lifted from lyrics. Pop culture will blend into weddings in creative new ways.
Entertainment
I mean, let’s face it, whatever they plan entertainment wise, from the songs they use, to the performances they have, it’s going to shift trends massively. If Taylor Swift’s engagement leads to her curating her own wedding music (and let’s be honest, she will), this will really change playlists, first dance choices and aisle walk songs across the globe. I would LOVE to see her write and record her own first dance song, and have it played for the first ever time on their wedding day, to be released post wedding, which will definitely be the top first dance song for the next few years. Us wedding industry folk will be sick of it we will hear it that much.
My Hopes For Their Wedding As A Wedding Planner
I hope that they go big, they go extravagant, they go personal. Show people that a wedding isn’t just a waste of money, it’s one of the biggest and most important occasions of your life. I also really hope that they don’t use suppliers, designers, planners, venues which are already household names. Let’s bring some new faces into the world of celeb weddings and give other hard working wedding suppliers an opportunity to showcase something new. I want to see new trends, new ideas. A day really showing the two of their personalities, like recording your own first dance. I mean, how cool would an American football stadium as a venue be…ceremony on the pitch anyone?!
Whatever comes from this wedding, and whatever and whenever it may be…it’s going to be big!